Mr. Yeh Hui Te is the founder of Shanghai Longfeng Foodstuff Co,ltd. His affection for the Chinese delicacies is not limited to his own pursuit, he is more willing to recommend the delicacies to the broad consumers, to process the tradinal Chinese food in to the conveniently and sanitarily quickfrozen food by industrized production and spread them all over the world where the overseas Chinese live.
With the adjustment of the confectionery industry in 1990s, the traditional toffee market shrinking gradually. Since 21 st century, the quick emergenc of the candy with functional benefit and snacking concept has brought about the rapid development of the whole confectionary industry. The snacking appeal of toffee also provides the enterprises with broader growth.
China Inter national China International Beer Festival fosters and markets the brands for the establishments, put in to effect brand development strategy, heightens the brand‘s popularity and reputation, provides the rare environment and sage. It is an advance opportunity for the brewing enterprises to improve their whole economic benefit and their competitiveness in the world market.
With the meat output increased at an average rate of 3% a year, the total Chinese meat output will surpass 72 million tons, and the occupation amount 55～56 Kgs per capita by the end of 2005. the Chinese meat industry will continue to develop vigorously with the increased demand on meat products.
In 2003, china saw the increased poultry product import and the decreased export. The total value of import and export trade of poultry products was composed of 3.3% of that of the national agricultural products, in which, export value made up 4.0% of the total export value of the Chinese agricultural products, and import value accounted for 2.5%.
In the past 10 years and more, the output of ham sausage in china has been increasing year by year, with the improvement of processing technology, production equipment as well as product research and development. It will still have quite big space for development in the future 10 years more to dozens of years.
At present, some establishments adopt HACCP in meat extract production. Meat extract is a new type of flavoring agent developed in recent years. It is rich in protein, amino acids, vitamins and trace elements, is widely used in many kinds of food production to improve the product‘s quality and flavor.
In January-July, 2004, the 20,108 food enterprise, with the national-size and having a total assests of RMB 13,277.84 billion yuan, accomplished RMB 8698.87 billion yuan of total industrial output value, which increased 26.62% compared with the same period of the previous year.
In the recent years, the Spanish consumers increasingly like health products, including low-fat, nutritional and functional or convenient snacks. Thus, the traditional high-calorie food appear a decreased sales. In the meantime, the cereal stick products are regarded as an alternative of health food by the consumers, with sales increased evidently.
New-type drinks bring relaxation and treat to the consumers. In addition, new-type drinks meet the desire of the consumers, the vitamin content is raised in the drinks. In the future years, the new-type drinks products are bound to bring a further innovation to the drinks industry.
Jointly sponsored by China National Light industry Machinery Corporation and Industrial＆commercial Exhibition Co, Ltd, 2004 China International Beer,Drinks Technology＆Equipment Exhibition held in Beijing in September. The exhibition covered an exhibiting area of over 25,000 square meters. The 5-day exhibition attracted 50,000 people to the site.
In the world market, the natural colorants are mainly used in drinks, pastry, processed food, and fruit dairy products etc. These industries occupy 70% of their total requirement, in which drinks and pastry demands have the fastest growth.
In the 55th session convened by the state council not long ago,Premier Wen Jiabao put for ward a ten-field requirements of stengthening food-safety work in a all-round way,and speeding up the construction of food-safety credit system was one of the important content.
Not long ago, the French Food Sanitation Safety System Seminar held in Beijing. The seminar helps the Chinese colleagues to understand the food sanitation safety system in France, and further promotes the Chinese food sanitation standards to move towards internationalization and standardization.