The product categories are enlarged bigger and bigger; the market segments are narrowed down smaller and smaller; and the brand concepts are created more and more. These achievements are so similar to those of multinational enterprises that the domestic enterprises get to be in a placid mood. They have completed the course of becoming upstarts and abandoned the craving for greatness and success. They will not make any excuse for disappointing themselves as well as making themselves frightened. Therefore the criteria of development forecast for Cbina‘s beverage producers in 2005 become more clarified.
According to the statistics of Information Resources Inc. and AC Nielsen, the soft drink still enjoyed the biggest share in American beverage market in the summer of 2004. From the beginning of 2003, all beverage producers had put through perhaps the most difficult period of time. Soft drink producers had to work hard to maintain achievements while coping with staff trimmer,reorganization, the disturbance of beverage vending machines on campus, and the public welfare activities against fatness. Although the sales volume of conventional coke brands tended to decline, the increase of flavored drinks and diet drinks made the business improved for many soft drink producers.
For many years, the beverage R & D people and producers have had to put the flavor additives in their drinks.However Landu hoped to create a kind of flavoring technology in order to make drinks be free of additives ultimately.He made use of his knowledge of correlativity of gustation and olfaction to develop a patented technique of coercible aromatizing, of which fragrance is infused into package via miniature sustained release capsule.
After the trade shuffling in 2001, the product categories expanchng m 2002, and the rapiu increasing in 2003, the beverage trade of our country continued to keep the trend of high-speed development in 2004. Without exception, the enterprises counted the package as the important weight in rivalry under the situation of the keen competition of numerous brands. New bottle shapes, new logos, new bundling pack form, and the like, came into our eyes in 2004.
As an authoritative institution of domestic trade and market research, CCID Consulting Company Limited released The Annual Report of China‘s Beverage Trade 2004/2005 and other three reports of marketing segmentation, in which the development of China‘s beverage trade over one year had been analyzed objectively and summarized in an all-round way as well as the development trends had been predicted.
Along with the advancement of the microwave oven manufacturing technique and the constant descend of its price, microwave oven equipment is gradually becoming the familiar application in family, the manufacture and consumption of lots of food use the technique of microwave processing, so the research on microwave recuperating food is one of the hottest researching subjects.
In recent years, along with the improvement of people‘s living standard, the soft drink market develops vigorously, especially the dairy and fruit drink markets develop very fast.Because of the advantage combination of three kinds of products of dairy, fruit juice and distilled water, its own attractiveness, and proper consumer market guidance by numerous enterprises, it is believed that the fruited milk will also create a new hot spot of consumption in domestic market.
KRONES Group has developed a kind of new PET germfree filling technology. The germfree cold filling system taking this new technology as its core now is being applied by many users in Germany, Switzerland and China, among which is Huiyuan Group.
Based on a large number of surveys, researches and analysis on the domestic and foreign fruit and vegetable juice, its market, its production equipments and packing materials, Huiyuan Group points out that the processing equipments and technology utilized by China°Φs beverage producers are all relatively backward and the PET germfree cold filling product line taking the internationally advanced processing technology should be introduced to improve China°Φs fruit and vegetable juice quality.
In recent years, ozone has been rapidly used in the foodstuff manufacturing industry, especially in the disinfection and sterilization for the workshop air, the effect is very remarkable; ozone‘s disinfection to the foodstuff‘s raw material, packaging container, pipeline, and equipment also gains the satisfied effect.
The meat products include the raw materials of living livestock, poultry and eggs to be used for processing; unfrozen fresh meat, frozen meat, refrigerant meat products and eggs; all kinds of prepared, semi-finished, and cooked products processed mainly from poultry. The meat product safety credit refers to the fulfillment of meat product safety promise by the enterprises engaged in the livestock, poultry and eggs raising, processing, storage, transportation, distribution, wholesale and retail.